IreneSeto.ca - Home of Irene Seto

Irene Seto is a marketing communications profesional


My name is Irene. I’m a marketing and communications professional with experience in the public, not-for-profit, and private industries. My specialties are in digital media and social media with a background in website management, marketing communications strategy, issues management as well as writing and editing. 

I like to get hands-on in all my projects whether its developing key messages for media interviews, crafting blog posts, digging through HTML code, creating complex marketing communications plans or simply sending a tweet.  I take the adage of “work hard, play hard” to heart while pursuing awesomeness in all areas of my life.

I’m one of those rare born-and-bred Calgarians and am passionate about civic engagement and social change in Calgary. No one loves Calgary more than I do. Truly. I run a local lifestyle blog at Mint & Heritage promoting great food, culture, people and places in the city. My past community engagement work includes the United Way’s Urban Exposure Project as well as Managing Editor and writer at the community hub Calgary is Awesome for over five years.

When I’m not blogging about awesome things, I love to ride my bicycle, test out new recipes, and discover hidden gems around the city.

Thanks for stopping by!

Mint & Heritage
Irene's Twitter @heyseto
Irene's Instagram

"Irene is an extremely clever, creative and diligent marketing manager with particular talents in the client website experience and social media. I would work with Irene again in a heartbeat and would highly recommend her as an employee or consultant."

                   - Janelle Thomlinson, ECO Canada
                               LinkedIn recommendation
"Irene is very detail oriented and does a great job of keeping projects on the go. She seamlessly juggles several large projects at a time while ensuring vendors are meeting our expectations."

                           - Andrea Linkert, City of Calgary
                                 LinkedIn recommendation

"I'm always thrilled to work with Irene... She is the perfect balance of personal passion and enthusiasm, and professional distance and objectivity."

          - Alex Kingkott, Anstice Communications
LinkedIn recommendation